Why .COM is king: only 9% of consumers comfortable with new tlds

domain name trust survey

If you look through OwnedWords.com you’ll notice the domains we own or broker are all .COMs. You may have immediately thought well these guys must be old, true, however the real reason is because .COM has never been out shined for value.

There are a few of the newer domain extensions that seem to be carving out a niche like .io in the tech realm or .me in the social profile category. There’s many people people who will say domain names don’t matter for SEO or traffic building. I think in some cases, part of the time they would be correct. However I do not know any business or brand owner who would throw away the .COM version of their identity. The fact is that the internet went through puberty wearing the .COM label. There is never going to a .ninja boom or bust in Silicon Valley.

Let’s take a look at a succinct and well put together survey of 10,000 internet users spanning both the US and UK. This report was done by the NCC Group, a global expert in cyber security and risk mitigation based in the UK.

Here are a few key takeaways from “Trust in the Internet Survey 2016”:

  • Only 9% of consumers feel comfortable visiting website ending in the new domains
  • By 2016 there are nearly 1,000 new gTLDs had been introduced by ICANN
  • 47% related to feeling “much less secure with the additional domain extensions in use”

You can find the report linked here “Trust in the Internet Survey 2016

You can find lots of high quality .COM domain names that everybody is comfortable using right here on OwnedWords.com .com domain sales